Bloc Party - Saturn Commercial

Bloc Party
So Here We Are

I think this is the first time I’ve heard a Saturn commercial playing an indie rock band that I knew. The band in question is of course Bloc Party and the song of theirs that was used is “So Here We Are” off of Silent Alarm. The commercial that used it is for the new 2007 line of Saturn cars including the Sky Roadster, VUE Hybrid SUV and one of the sedans that I don’t remember.

I must have heard the song in this commercial about 50 million times already. I wasn’t as into the Bloc Party (often misspelled Block Party) album when we received a copy of it awhile back but it’s sort of grown on me. Standard post-Interpol drony Brit-rock, but the song that they used was perfect auto-commercial music. It’s a bit more dreamy and shoe-gazey than their other tracks.

by Palebear