Cat Power – Diamond Commercial

I had meant to post about the Cat Power – A Diamond Is Forever connection months ago. Perhaps I’m a bit too proud that I knew it was Chan Marshall from the first couple of seconds of the commercial the first time I saw it. But hey – you gotta be proud of something, right?

Really, though, she has a really distinctive voice that doesn’t make it tough. What was tougher was finding out that the actual song she was singing was by a fellow “Cat”. A fellow former Cat, that is, since Cat Stevens now goes by the name “Yusuf”.

Anyhow, the cover song for the Diamond Is Forever commercial is his song called “How Can I Tell You”. Unfortunately, it doesn’t actually exist as a real song (the link is to the Cat Stevens version.) . Also, it’s probably NOT a good idea to email Matador about where you can find the song.

I have to say that this Diamond commercial is probably the best one I’ve seen, due almost entirely to Marshall’s contribution. Then again, it’s not hard to beat every diamond commerical ever made. They all F***ing SUCK. Granted, the words to the cover snippet are a little sappy:

“How can I tell you that I love you?
I love you.
I want to tell you that I’m always thinking of you.
I’m always thinking of you,
but I can’t think of right words to say.”

But hey, it’s a commercial for diamonds after all. Comes across more heartfelt and sentimental instead of cheesy.

Anyhow, as we are living in a brave new YouTubination, here is the requisite vidlinkage (not sure if it still works).

by Palebear