Hem - Liberty Mutual Commercial

Hem
Half Acre

I was watching TV the other day and a Liberty Mutual commercial came on that had pretty cool music, sort of like Sarah MacLaughlin but definitely different. Then I realized I’d heard it before and it was from the band Hem off of their Rabbit Songs CD. I couldn’t remember which song it was so I looked it up and it’s called “Half Acres”

Actually, what struck me most about the commercial wasn’t the music but the content. It depicts a chain of “random acts of kindness” where one person helps another (by picking up something the other person has dropped, for instance) and then the kindness is “transmitted” by someone else watching the kindness being done. What I like about the way it’s handled is that the person who helps another person DOESN’T necessarily receive some act of kindness themselves. It’s all about kindness without a selfish thought: you never know who’s watching so your actions can affect how other people act.

The commercial is called “Responsibility. What’s Your Policy” and is put together by Hill-Holliday (you can read more about the campaign at their site).

Selected Albums on Itunes:

Rabbit Songs

Band Website:

www.hemmusic.com/

by Palebear