The Go! Team - Civic Commercial

The Go! Team
Huddle Formation

So you heard a Honda Civic commercial the other day with a track that sounds sort of like your local high school cheerleading squad playing hiphop punk. You just heard The Go! Team doing “Huddle Formation” off of their Thunder, Lightning, Strike album. They slam through a crazy mishmash of resampled beats mixed in with live sounding cheerleading-like chants and guitar. Really weird instrumentation all over the place.

This is another one I’d been meaning to post forever. I usually just leave a little note to myself as a blog draft when these indie music commercials come up. But I usually forget about it, sometimes for months at a time. I vaguly remember the commercial itself was sort of similar to the Grandaddy commercial with stop motion married to film, flying paper airplanes, etc.

Although I’ve forgotten completely how the commercial went since last seeing it, one thing I do remember is actually hearing the same song being used for some sort of promo on one of the major networks, just a little while ago. So I guess The Go! Team is getting around. Now if only they would drop that pesky exclamation point that my Shift-Key impaired fingers stumble over every time I type their name…

by Palebear