M. Ward – Cadillac Commercial

M. Ward
Here Comes The Sun Again

M. Ward, m. Ward, m ward – seems like everywhere I go the sky is pouring M. Ward. For good reason, I’d guess. I had really got into his songs after getting Transistor Radio and seeing him open up for Dios (Malos), but his latest album Post-War is just as strong. The music is so good, I totally forgive him for being music buddies with Conor Oberst on that Bright Eyes performance on Austin City Limits.

Here’s another place you’ll hear his songs in: commercials. This is another one I’d meant to write about immediately but it got pushed to the backburner for so long. Cadillac has been stepping up to the plate when it comes to using “indie” artists in their commercials.

The M. Ward song used in the Cadillac commercials was “Here Comes The Sun Again”. I heard it almost non-stop for awhile some months back and then they stopped playing it. I don’t even remember which model it was for (typical), but what I remember most about the commercial is the car being driven through a forest and the sunlight filtering through the leaves. It’s a great song – he really has that “ancient wise voice stuck in a young person’s body” phenomenon going.

Interestingly, I keep getting this particular song mixed up with “Paul’s Song” which is a few tracks back on Transistor. And that’s actually where I bit the first sentence of this post from, hehe.

Here Comes The Sun Again
on Itunes

by Palebear