written by: B.Yoshida
Which Labels to Send Your Demo To?
If you thought this article was going to be something like a simple list of all the record labels that will take demo submissions for consideration, then we’re sorry but we’re going to disappoint you.
It seems like you’re saving a lot of time and money by buying a book or resource that has a list of every single record label ever made. This is certainly a good starting place. But if you simply take all the record labels in the book or website and send a package to them, you are bound to waste both your time and money. (Well, if you have a lot of money, then forget what I just said. Knock yourself out sending your CD to everyone!) Coming up with a targeted list of labels is much more efficient in the long run.
Think of yourself as an advertiser: it’s pretty important to know who your target audience is because the likelihood of them buying something is much greater than a non-targeted person. You could easily blanket the market as some larger companies do. But some of them can do this because their product actually appeals to a large segment of the population. That and they have deep pockets. Chances are fairly high that only a small percentage of people will be interested in your particular music, and of those how many are in a position to do something with it? And chances are high that you don’t have deep pockets, otherwise you wouldn’t be reading this!
Sudden Ensemble
Annabella
Sera Cahoone
Citified
