Tullycraft – Weinerschnitzel Commercial

Tullycraft
Sweet

Man, I was sitting in the waiting room watching the dreary teevee at the orthopedist the other day when I heard the music for a commercial for Weinerschnitzel – and I just couldn’t believe it. I mean, a surprising number of indie bands have showed up in commercials – what with music sales going kaput, I say more power to them if they can make a few bucks without completely selling out (hint: hey bands, stop giving the evil corporations your most popular tracks – I mean YOU Peter, Bjorn and John).

But anyhow, Tullycraft was the last band I thought I’d hear in a commercial – let alone a big fast food player like Weinerschnitzel. But yep, there was the track called “Sweet” from Tullycraft’s Old Traditions, New Standards being played as background music for hot doggian shenanigans. It’s the one where the lyrics keep going “Cause you’re sweet, you’re so incredibly sweet.”

I’ve got nothing against the twee-popsters giving up their music for a commercial – they deserve it. I’m just surprised (sorta pleasantly) that the agency behind it was willing to use their music – I mean c’mon if you know Tullycraft, they’re not exactly showcasing their perfect in-tune vocals. They’re positively lo-fi by many standards. But I love ‘em anyhow. Just surprised that an agency would feel the same.

Interestingly, immediately after this commercial I was treated to a 90s flashback – I heard Elastica being used for a Saturn (?) commercial. That was a bizarre feeling – to have two alt bands in a row on TV commercials. Man, at this rate I’m going to try write some songs myself with commercials jingles in mind… since there’s certainly no money to be made by actually selling CDs (grumble, grumble).

by Palebear